Answer what you know. You get a costed band, a named deliverables list and a quotation carrying your agency’s name and your margin — in about ninety seconds, without telling us who you are.
And it is not an estimate. Any Bid Desk quote, White Label Media will produce at that price.
The client asks on the call. A real cost estimate takes days and a phone call to a production company you may not end up using.
A cost consultant queries the markup, the contingency, the director’s fee and the insurance — and the budget you were handed cannot answer them.
Two more cutdowns and a vertical, approved in a pre-production meeting, and the whole budget reopens.
A quotation your client can act on, with our name nowhere on it.
Any Bid Desk quote, we will produce at that price.
Subject to the brief, the script and the recce, and the exclusions stated on it. Not an estimate that firms up later, and not a range that drifts once a director is attached — the number on the page is the number we will make the film for.
Every line comes from our own rate card, priced at current Johannesburg production rates and set out in the CPA cost-estimate structure your client will recognise. Not a calculator with a margin on top.
A page at the back sets out what drives each line and rates it firm, varies by job or indicative — including the lines that carry the most assumption. We would rather tell you than have a cost consultant find it.
The insurance premium is separated from our markup. Contingency and weather days sit beside the total rather than inside it, the way the market books them. Markup is charged in the three tiers a CPA estimate uses, and said openly.
The band widens where a job leans on something we have not verified. A single day in Johannesburg quotes tight; a two-week shoot in another province quotes wider, and the quote says so rather than pretending.
No fee, no licence, no limit on how many jobs you price.
No name, no email, no account. Price a job you may not win, or check a number somebody else gave you, without telling anyone.
We produce under your name and we do not contact your clients. We record what gets priced — never who priced it.
Price something you are working on now. It takes about ninety seconds.